How can you understand your client if you do not know what is market is like, what his problems are and how you can solve them. Good preparation is half the battle!
When you are on the verge of approaching the French market, it is important to know what the market for your product is like. L’Héron Bleu starts this investigation. After an inventory of your status quo and your products, L’Héron Bleu starts collecting available information in your target market. Because we speak and read the language it is easier for us to find this information, to interpret it, to establish its value and to process it. It is also possible to collect information by visiting the target market or to contact official institutes.
This research will result in a report that will be the basis for your next steps in your new market.