Strategic decisions are often made from the own perspective. In an unknown market, something that is logical in your own country can sometimes not work abroad. L’Héron Bleu helps you to make the right choices.
How do you plan your entry into a new market? Which channel do you choose, what client group do you want to focus on? Would you like to start on an individual client or is it more obvious to make a broad entry? In short which mix of the 5 P’s will work the best for you?. On the basis of market information, knowledge and experience L’Héron Bleu helps you to make your choice and to transform your ambition into an action plan.